Back to Sombra Brand guidelines · 1.2

INTERNAL & PARTNER USE

Sombra Brand Kit

A clear, consistent expression of Sombra.
Visual identity, product language and the details that bring it together.

Light-mode editionSeptember 2026

Current identity: Pause Medium. The artwork below matches the published website. Use these files for all new materials.

01 / COLOUR PALETTE

Light, with a clear point of focus.

Use cool, pale surfaces and dark, readable text. Purple draws attention to the next action. Keep supporting colours purposeful and backgrounds quiet.

Canvas

#F8F9FB

The quiet foundation for a page.

Surface

#FFFFFF

Cards, navigation and white sections.

Sombra Purple

#5145EE

Primary actions, links and emphasis.

Soft Purple

#EEF2FF

Selected states and gentle highlights.

Ink

#182033

Headings and primary information.

Body

#596477

Paragraphs and supporting copy.

Muted

#687386

Metadata and secondary labels.

Border

#E4E7EE

Subtle card edges and dividers.

Purple hover#4338CA

Subtle surface#F3F4F7

Strong border#D5DAE4

Purple border#DCDFFE

Supporting colours have a job.

Pair a dark foreground with a soft fill and a visible label. Colour should never be the only way to understand a state.

Published

Success

Completed work and positive states.

Text
#047857
Fill
#ECFDF5
Border
#B9EAD7
In review

Information

Context and informational states.

Text
#1D4ED8
Fill
#EFF6FF
Border
#BFDBFE
Needs review

Attention

Something that needs a closer look.

Text
#92400E
Fill
#FFFBEB
Border
#F5D9A5

02 / TYPOGRAPHY

Still Outfit. Still Sombra.

The marketing site keeps its existing typeface and hierarchy. Outfit is geometric and approachable, with enough weight for a clear headline and enough space for the detail.

Outfit on Google Fonts

Website type and logo artwork are different. Outfit remains the typeface for headings and body copy. The Pause Medium wordmark is based on Outfit Medium with a custom, diagonally split S. It is supplied as outlined vector artwork, not editable text. Use the approved logo files; do not recreate it by typing “Sombra” in Outfit.

Clarity comes first. Hero · 600
46–72px desktop / 34–44px mobile
Line height 1.04
A connected workflow. Section heading · 600–700
36–42px desktop / 28–32px mobile
Line height 1.1–1.2
The next step, in context. Card heading · 600
18–24px / line height 1.3
Turn a client meeting into an adviser-ready file note. Keep supporting copy clear, specific and easy to read. Body · 400
16–20px / line height 1.5–1.6
SMALL DETAILS MATTER Eyebrow · 600–700
12–13px / 2px letter spacing

These ranges describe the existing marketing hierarchy, not a new type scale. Use 14–16px for compact supporting copy and 12–14px for metadata. Reflow long headings on small screens; do not shrink body copy to make it fit.

03 / UI & LAYOUT

Familiar structure. A lighter surface.

Keep the site's layout, rounded forms and generous spacing. Create hierarchy with white and pale grey, fine borders and soft shadows, rather than alternating dark sections.

NavigationFrosted white
HeroQuiet canvas
ContentWhite surface
DetailPale grey
ActionPurple emphasis
FooterWhite surface

Clear actions

A solid purple primary action and a white secondary action. Keep pill-shaped buttons and an obvious keyboard focus state.

View pricing Explore the platform

White on #5145EE. Hover #4338CA. Secondary border #D5DAE4. Radius 999px.

Published

Room for the content

White cards sit gently above the page. Use a 1px border, a 16px radius and a restrained shadow. Avoid heavy glows and decorative gradients behind reading content.

Fill #FFFFFF · Border #E4E7EE
Typical card padding 24–32px

Space & rhythm

Centre content within a 1200px maximum width. Use at least 20px side gutters and typically 80px vertical section padding on desktop. Reduce spacing thoughtfully on mobile.

Soft elevation

Card shadow: 0 2px 6px at 2% ink, plus 0 12px 30px at 4% ink. Floating panels: 0 16px 48px at 7% ink. Borders still define the edge.

Readable by default

Use solid text colours, not reduced opacity. Aim for at least 4.5:1 contrast for body text and 3:1 for large text. Focus uses a 3px purple outline with a 4px offset.

Navigation uses white at 92% opacity with a 16px backdrop blur. Chips are compact; buttons are pill-shaped. Respect reduced-motion preferences and never rely on animation to reveal essential information.

04 / PRODUCT LANGUAGE

One product. Three layers.

Sombra is the product, always capitalised and never pluralised. Introduce the story in this order: the file note, the connected workflow, then the specialist teams behind it.

01 / THE FRONT DOOR

Sombra Notes

Turns a client meeting into an adviser-ready file note. The concrete starting point for a new adviser, not the end of the story.

02 / THE CONNECTED WORKFLOW

Platform

File Note → Quick Review → Client Directory → Book of Business → Follow Through. Use “Platform” or “the connected adviser workflow”, not the former “Sombra Intelligence” name.

03 / THE AGENT LAYER

Sombra Swarm

Specialist teams doing discrete jobs for the firm. Regulatory Watch is live. Describe additional teams as roadmap, not as a fleet already running.

Team, not swarm

“Your Regulatory Watch team” names an individual unit. “The Sombra Swarm” names the whole agent layer. Never “a Regulatory Watch swarm”.

Current plan names

Starter, Pro and Team. Free entry is 3 file notes, not a “Free” plan. Retire the old Practice and Firm self-serve names. Refer to current pricing for allowances and prices.

The adviser stays in control

Sombra suggests. The adviser reviews, accepts and acts. Describe the job and the evidence, without implying autonomous advice or guaranteed compliance.

05 / BRAND VOICE

Grounded. Specific. Insider.

Sound like someone who has worked inside an Australian advice firm. Explain the job plainly, show why it matters and respect the reader's judgement.

Write like a peer

  • Name real work: file notes, paraplanner handoffs, review meetings.
  • Use Australian spelling: adviser, licence, organisation.
  • Keep sentences short. Use full stops and commas, not em dashes.
  • Be precise about what is live and what is coming.

Leave the hype out

  • No “revolutionary”, “game-changing” or “disruptive”.
  • No vague “AI-powered platform” as the lead promise.
  • Do not imply Sombra replaces advisers or their judgement.
  • Explain the workflow behind the note, not just the document.

From every client conversation to the next best action.

Capture. Understand. Prioritise. Follow through.

Credibility line: Built inside Australian advisory firms · Designed for AFSL compliance.

06 / PARTNER BRANDING

A quiet attribution.

The marketing site's “Powered by Claude” badge identifies the AI provider without competing with Sombra. Keep it secondary to our own identity.

CURRENT FOOTER TREATMENT
Powered by Claude

Pale canvas · Fine border · Terracotta dot #D97757

Keep the relationship clear

Use “Powered by Claude” as attribution, not as a Sombra product name or a claim of endorsement. The dot is our existing decorative treatment, not an official Claude logomark.

For new partner materials or official third-party marks, check the brand owner's current assets and usage guidance. Do not recreate their marks or imply Sombra is an Anthropic product.